BikeBrain Magazine was my senior thesis at the Milwaukee Institute of Art & Design, it was a requirement to graduate. At MIAD, your senior thesis is supposed to be the culmination of your education there and show who you are as a designer. I spent the whole school year working on it. We get an exhibition space in the school that we have to decorate and design ourselves as well.
BikeBrain is meant to be a magazine handed out to kids in primary school, to encourage bike use for a lifetime. In most of the USA, biking is seen as something only kids do and a dangerous mode of transportation when you’re an adult. This is because in most places of the USA, kids are allowed to ride on the sidewalk, but adults are required to bike in vehicle traffic or inadequate bike lanes that offer little protection to the biker from cars. The goal of the magazine would be to educate kids that it’s a great mode of transportation that you can continue to do even as an adult, how to bike safely and hopefully inspire them to create change as adults to create safer biking legislation and laws.
If you’re curious to know more about the project, at the bottom of this page is a link to my process book that goes through my thought process. It also shows the progress of how I designed the logo and some page layouts for the magazine.